Wednesday 7 December 2011

The Luck of the Irish


Coming from a background in London-centered media, it was hard to miss the media frenzy that is whipping around this region of the UK when I arrived in Northern Ireland two months ago. From the key note speech delivered by Channel 4 Chief Executive David Abraham at the Belfast Media Festival to the recent claims made by business commentators that Ireland’s TV and film industry could save Ireland’s economy, it’s been hard to miss the celebration of Ireland and Northern Ireland’s emerging creative talent.

I, amongst many, have observed a geographic shift in the UK’s television from out of London into the regions in recent years. Of course, not least as a result of the BBC’s move up north to Salford Quays, but commissioners have been more and more inclined to look outward to companies with exceptional talent in the regions.

Earlier this summer Channel 4 announced its plans to commission more programmes from the regions, hailing companies like Double Band Films in Belfast as producers they had enjoyed working with in the past. Additionally, Northern Ireland’s Producer/Director Alison Millar was given a personal nod during Abraham’s speech at the Belfast Media Festival in October. Channel 4’s relationship with the Northern Irish TV industry may be a recently renewed affair, but the BBC has been paying more attention to this part of the UK for a while longer now with John Ferren’s 360 Production giving archaeology a reinvigoration the likes of which it hasn’t seen since the longest running history programme on TV, ‘Time Team’, dug their way into our homes.

It’s not just the UK networks that are sitting up and paying attention to what regional talent can offer. HBO’s ‘Game of Thrones’ has been called a “game-changer” for Northern Ireland’s media industry. Northern Ireland Screen’s acquisition to produce and shoot this hugely popular fantasy series on the shores of the emerald isle was a great triumph. It appears the organisation’s Irish affability has paid off as their relationship with the American giant looks set to be even more profitable in the future. Perhaps with a tinge of green, CEO of Screentime ShinAwiL production company, Larry Bass, from the Republic of Ireland, has claimed that if Ireland’s producers opened their nets wider to international networks the creative industry could boost the Republic’s economy significantly by creating 5,000 jobs and bringing Ireland to the attention of tourists globally. Indeed, the Irish Film Board recently released news of a pact it has made with the BBC ‘Storyville’ strand to co-produce five feature docs over the next year. The pact deliberately aims to support Irish talent and crews.

It’s not the only scheme looking to invest in talent in Northern Ireland. The training scheme that I am on is also a sign that Northern Ireland is looking to expand and nurture young and new talent in the region’s television industry. There is a yawning gap in the workforce between producers in the higher grades and those just entering the industry as in recent decades very few have been brought into Northern Irish television, and stayed. But that is changing now with several schemes on offer in the north and south of Ireland for those looking for a career in the creative industries.

To those London cynics who wished me “Good luck…”in my new job here in Northern Ireland with a facial expression that said “…cos you’re gonna need it!” I would say come over here and try it – there’s something in the rainwater…